Upending the conventional wisdom around meat, The Omnivore's Deception: What We Get Wrong About Meat, Animals, and the Nature of Moral Life, reframes the question of animal agriculture from one of "sustainability" to one of existential and moral purpose, presenting the most powerful case yet for the abolition of all forms of human exploitation of nonhuman animals.  The Omnivore's Deception--one of the most significant popular works on animal ethics and the meat economy since Peter Singer published Animal Liberation in 1975--goes well beyond previous works on animal ethics and food politics in the scope of its critique, taking readers on a deep dive into the darkest psychological recesses of our cultural obsession with meat.

The Omnivore's Deception argues for complete elimination of the meat, egg, dairy, and fishing industries.  However, it is no more a book about veganism than Rosemary's Baby is a movie about becoming a first-time mom.  Rather, it's about civilizational error.  It's about what happens when we organize society, economy, and daily life around a radical evil, then engage in elaborate self-deceptions to keep the truth of that evil from ourselves.  An answer to (and refutation of) the arguments made by Michael Pollan in his bestselling book on "enlightened" omnivorism, The Omnivore's Deception exposes the fraudulent notion that we can go on raising and killing nonhuman beings for food without wrecking the earth, inflicting terrible suffering on animals, or ruining our souls.